Playing the political incumbent is a marvelous role if the country is thriving, and a terrible one if it isn’t. This year’s presidential climb is a steep one for both candidates, and President Obama has a pretty unimpressive economic record to overcome in order to win a second term. How to do it? Former presidential campaign spokesperson Dorie Clark offers three key tips: put your opponent on the defensive (a task which Obama’s team has excelled at thus far), articulate a clear, positive vision for the future, and emphasize the “switching costs” of electing Mitt Romney by reminding voters that, at the very least, Obama is a known entity, unlike Romney — who has significant branding challenges of his own to overcome.
The United State is not near the top of this list.
Organizations in the mix include Sun Life U.S., LifeQuotes.com, Allsup, Cigna and MetLife.
Before you send us an angry email, please read all the way to the end of the author's latest column.
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