There is a lot of buzz about social media as a free marketing tool. However, without a little judicious review, your social media efforts can quickly consume a good chunk of your resources. In short: choose where you invest your time wisely. Here, we examine the pros and cons of starting a LinkedIn Group and using it to grow your business.
What is a LinkedIn Group?
Similar to a Facebook group, a LinkedIn Group is a congregating place where people with similar interests can gather to discuss topics related to their business. Unlike Facebook, LinkedIn is seen as a professional platform filled almost exclusively with professionals and job seekers. Anyone who is interested in starting a LinkedIn Group should choose to establish a “closed” rather than an “open” group to prevent spam (more about this below).
As a large, professionally-focused social media site, LinkedIn is a popular marketing tool for many reasons. It’s easy to use, filled with high wage earners and can also be a good recruiting tool. LinkedIn is mandatory marketing for most big companies, so there is a large gene pool of high wage earners and potential clients on the site. Theoretically, a LinkedIn Group is a good way to engage these people and capture their interest. For an agency that specializes in a few specific products, a closed LinkedIn Group is an excellent place to broadcast news and share stories and ideas.
See also: 6 Ways to Generate Leads on LinkedIn
Setting up a LinkedIn Group is painless. This is something that can be accomplished in an afternoon once your LinkedIn account is set up. Send out invitations to all the people on your LinkedIn lists and you are ready to go. Users and administrators can both start forum topics. It is best to approve all members and forum topics before releasing them into your group.
LinkedIn is a congregating place for employees and unemployed people looking for work, and it can be a very useful recruiting tool. A group offers one way to prescreen potential candidates before officially inviting them for an interview. Though a LinkedIn profile is more formal than what you would see on Facebook, you can still glean useful details about a candidate’s personality and background.