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Industry Spotlight > Women in Wealth

Boomers Speak Out About Women Advisors

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Recently, we had the opportunity to speak with a group of boomer clients to get a better picture of what they think about working with a woman advisor. Read on to learn their thoughts on the matter. Also, if you have an opinion about women advisors — whether you are one or perhaps work with one — please send us your thoughts at [email protected].

See also: 4 Reasons You Fail to Attract and Keep Female Clients 

Oh, I would prefer it, I think. We’ve always had a male advisor and he’s a really nice guy, but men can be pretty intimidating at times. There’s so much macho BS, you know? Women — as long as they’re good at their job — women can be a lot easier to deal with. They tend to be much less imposing, which I prefer.

Roy, 62
Stockton, Calif.

I actually prefer to work with a man, myself. I know it’s not popular to say something like this, but I think men generally have a better handle on money issues than women. At least that’s been the experience in my own family. I don’t know. I’ve never had to deal with a woman in that capacity, so it’s hard for me to say. I know women are just as smart as men and smarter in a lot of ways. But when it comes to money and investing, I think I’d rather deal with a male.

Reuben, 63
Helena, Ala.

I’d feel great! Of course, being a woman, naturally I think a woman could do just as good — if not better — than a man. I know there aren’t a lot of women on Wall Street and I don’t know why, but it’s really too bad. Maybe if there’d been more women in charge, our country wouldn’t have gotten into this awful mess. I think more women would’ve helped that situation a lot.

Alice, 58
Irvington, Ore.

I wouldn’t mind that at all. I think it’s far more important what a person’s skills are than their gender. For example, a friend of my husband’s was in the insurance business, and he was trying to groom his son to take over. But the son just didn’t get it. Maybe it just wasn’t his thing, I don’t know. Anyway, the son’s wife was working there part time and she did get it. Eventually, the son quit to go do something else, and it was this man’s daughter-in-law who ended up taking over the business. So, I think gender shouldn’t matter one bit.

Juliana, 62
Chino Hills, Calif.

For more from Daniel Williams, see:

Relationships Are Key

Got Gold?

Woman Power


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