Nearly one in five advisors say they’ve added a new client as a result of their social media marketing efforts, an SEI Quick Poll released Wednesday found.
Advisors are using blogs and LinkedIn with great success, John Anderson, head of practice management for SEI, told AdvisorOne on Tuesday.
Advisors don’t need to limit their use of social media to market commentary and updates about the S&P, Anderson said. “People are putting their personality out there.” Investors are less trusting and ”want to get to know advisors and interact in a positive way.”
Anderson noted that in spite of advisors’ success coming from personal interactions, Facebook may be too far in that direction. “Facebook is seen as too personal by many,” he said. “Things may be different down the road,” but for now a blog, website and LinkedIn profile are the most common platforms he sees advisors using.
Social media usage is relatively high; almost 80% say they have some business presence on a social media site, although nearly a quarter say they are only mildly active. Still, 94% say they will increase their social media usage in the next year.