Working moms are feeling the pressure from their twin roles of breadwinner and caregiver. These concerns led author Erin Flynn Jay to channel those experiences into a book to help women who were raising a family and working at the same time.
“Working moms are pressed for time,” Flynn Jay, author of the forthcoming book “Mastering the Mommy Track,” told AdvisorOne on Wednesday. “Often they’re the primary breadwinner. This is an extremely stressful time for them.”
Flynn Jay is founder of Flynn Media and has worked in public relations and as a writer for 10 years. Her book is due out Oct. 16.
A report from Prudential released in July found that 22% of married women and 53% of all female respondents are the primary breadwinners in their household. That report also found that despite many women being the primary earner, just 20% said they felt well-prepared to make financial decisions.
When it comes to financial planning and saving for retirement, “they aren’t even thinking about it,” Flynn Jay said. “A lot of women are working with reduced salaries,” she added, making saving even more difficult.