When creating your Facebook business page, the second most critical consideration is what to post (the content, personality and message your page will convey). The first most critical consideration? Figuring out how you will get followers to read your content. If your Facebook page is filled with interesting posts and information, yet you have no connections, your page will not accomplish its aims.
Ask yourself why someone would want to connect with your business on Facebook. Do you think they are looking for you to sell them your wares? The truth is that if people think you are selling to them on Facebook, they will not connect with you. You can reach out to your clients, friends, alliances and prospects again and again inviting them to join you, but you will be disappointed with the results.
The key is to “sell” the inherent value of your content (information on your upcoming events, market updates and timely information). You could offer a free download of a valuable white paper or article. You could share the personality of your company by posting pictures of your staff, pictures from your client appreciation events and links to the best videos you can find on financial topics.