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Life Health > Running Your Business

Why no one will watch your crappy corporate “viral” video and how to fix it (Fast Company)

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Videos go viral for one reason: they evoke strong emotion. The necessary emotion is not strictly limited to funny or uplifting. A viral video can just as easily be offensive or upsetting. Hit one of these emotions hard and your video is off to a decent start. Clients, friends and family will ensure your video gets a few views and share with their own circles. These circles have no brand attachment or relationship with you, so you’ve got a great video on your hands if they forward it on. Steer clear of trying to make your video go viral artificially—trading “likes” for a chance to win prizes. Begging and pleading to people to view your video will annoy them and land you and a blocked list even faster.