Berkshire Hathaway’s Geico subsidiary outspends rivals on advertising by as much as 3-to-1, according SNL Financial. In 2011, the auto insurer spent $993.8 million on TV commercials. Travelers, Liberty Mutual and Progressive together spent a little over $1 billion. But it seems Geico does not have the same knack for investing that Warren Buffet himself has. State Farm spends 18% less on advertising for its 18.7% share of the auto insurance market than Geico does for its 7.7% share. Travelers, Liberty and Progressive together hold 14.3% of the market. GEICO has been a Berkshire Hathaway subsidiary for 16 years now. Geico’s customer base does grow about 7% a year, but it might be time to question the true commercial value of geckos and cavemen.
Insurers have may defenses. One problem: The bad guys know about the defenses.
The law affects access to policy loans for insureds who are getting LTC-related accelerated death benefits.
One is for a final expense and annuity IMO, and the other is for a Medicare plan IMO.
Sponsored by LPL Financial
Get an in-depth look at how you can lock in future value through proven tactics that will grow your bottom line.
Sponsored by Smarsh
Many companies today are making the move to Office 365. Find out whether it’s the right move for your firm.
Don’t miss crucial news and insights you need to make informed investment advisory decisions. Join ThinkAdvisor.com now!
- Free unlimited access to ThinkAdvisor.com which provides advisors, like you, with comprehensive coverage of the products, services and trends necessary to guide your clients in making critical wealth, health and life decisions.
- Exclusive discounts on ALM and ThinkAdvisor events.
- Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.
Copyright © 2019 ALM Media Properties, LLC. All Rights Reserved.