When Stew Friedman began talking about work and family in his Wharton School classes in 1987, his students and colleagues wanted to know why he was focusing on women’s issues. Friedman says it is not a women’s issue, but rather a social issue with great economic consequences. He says that if we’re going to address it, everyone needs to have an informed opinion. In the 20 years since the Work/Life Integration project launched, an action agenda was developed. From that, three principles emerged to form the foundation for best practices, for individuals, teams, organizations and society: Act with authenticity by clarifying what’s important; act with integrity be respecting the whole person; and act with creativity by continually experimenting with how goals are achieved.