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If your clients are not talking about how great you are perhaps they don’t recognize all you do for them. If your clients have been working with you for a few years, do they recognize all the above-and-beyond services you provide or do they consider it standard, everyday service? Do your clients know how unique you are compared to the competition? Do they have something interesting to tell their friends and colleagues about what you do?

Recently, I was on a flight to Atlanta. The pilot came on the loudspeaker and told us all to look out the right side of the plane at the “absolutely magnificent view of the City of Atlanta tonight!” I fly a decent amount and have seen the nighttime skylines of cities before. I initially discounted the pilot’s comments, but, because of how excited he was and because he kept on talking about the view, I decided to look. He was right; the view really was magnificent. Without the pilot saying something, I would not have recognized the great view before me.

How does this equate to business? In business, we often do the great job we’ve always been doing without boasting about it to the clients we serve. But it actually makes good sense to make clients aware, once in a while, that you go the extra mile for them. They may start paying attention to how great you are and might even decide to tell others about it. To quote singer Bonnie Raitt, “let’s give ‘em something to talk about.” And sometimes that’s as easy as sharing with your clients what you have been doing all along.

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Maribeth Kuzmeski is the founder of Red Zone Marketing, LLC, which consults to Fortune 500 firms on strategic marketing planning and business growth. For more information, go to


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