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Life Health > Running Your Business

Need to Connect? Then Disconnect.

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May I have your attention, please? Not some small sliver of your already-too-divided attention but your full focus and attention. No? Then, you are too distracted. In this information-saturated age, we are all of us too distracted.

We aren’t paying enough attention to what really matters, and what’s worse, we aren’t paying enough attention to who really matters. Instead of living in the present moment, we have allowed our focus to be spread across too many things at once.

We pride ourselves on our ability to do many different things at once, even though the results we produce across the whole range of activities are far less than they would have been if we had given ourselves over to one activity, one outcome. We pride ourselves on our ability to multi-task, as if it’s a positive attribute. It is anything but, and our results prove it.

We sit across the table from the most important people in our lives, and instead of being engaged with them for the relatively short time that we have them, we stare into a small screen and divide our attention among people who aren’t even there, most of them strangers.

Lost are the shared moments that make up intimate human relationships, lifelong friendships and love, since our little screens demand that we pay attention to the trivial, the unimportant. And we pay for giving the small screens our attention with lives that are less than they might be because our relationships are less than they might be.

We have allowed the tools that facilitate communication to destroy our ability to communicate with the people closest to us, the people about whom we care the most. By being forever connected, we are, in actual fact, always disconnected.

In the future, the most successful of us will be those who are able to disconnect from our small screens and give our full focus and attention to the people next to us, standing in front of us. The most successful of us in life will be those who are fully connected to our loved ones. In business, too, the most successful of us will be those who are able to give our full, focused attention to what’s truly important rather than dividing it among the trivial and unimportant.

To connect, disconnect.

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Anthony Iannarino is the managing director of B2B Sales Coach & Consultancy, a boutique sales coaching and consulting company, and an adjunct faculty member at Capital University’s School of Management and Leadership. For more information, so go


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