In this day and age, buying insurance leads online has become the norm. One of the challenges of buying leads online, however, is the possibility that the leads may simply be oversold. The best case scenario is to opt for exclusive leads whenever possible.
It is hard enough to work a shared lead, but when you are the seventh person calling an insurance prospect, it’s much harder. Business insurance prospects want the opportunity to choose between several options, but they are unlikely to want their phone to ring off the hook.
Another problem an insurance sales professional runs into when buying leads is inaccurate information. A lead may have been gathered several months prior and may no longer be valid. A good lead is one that has been re-verified before it is sold.