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Here are some ways you can incorporate Twitter into your social-media marketing strategy.

1. Attract followers. With a brand-new Twitter account, the best way to gain followers is to follow other people in the hope they will follow you back. Start by following your existing clients, relevant people your clients follow, centers of influence (CPAs, attorneys) and industry leaders you respect.

2. Content is king. The key to gaining more followers (and keeping the ones you have) is tweeting educational, useful information that will appeal to your audience and that is likely to be retweeted.

3. Engagement is queen. All social media is about engaging with your audience and having a conversation. Make sure you thank people for retweeting your posts and feel free to retweet your clients’ and industry leaders’ posts when appropriate.

4. Be consistent and persistent. Set a goal for how many followers you would like add each month (20 is a reasonable number for most advisors). You will need to make Twitter an integrated part of your marketing efforts by adding it to your email signature, posting it on your website, LinkedIn profile and all marketing brochures and materials.

Source: Amy McIlwain, president of Financial Social Media, www.financialsocialmedia.com.