Here are some ways you can incorporate Twitter into your social-media marketing strategy.
1. Attract followers. With a brand-new Twitter account, the best way to gain followers is to follow other people in the hope they will follow you back. Start by following your existing clients, relevant people your clients follow, centers of influence (CPAs, attorneys) and industry leaders you respect.
2. Content is king. The key to gaining more followers (and keeping the ones you have) is tweeting educational, useful information that will appeal to your audience and that is likely to be retweeted.