100. Campus call.
Go to your nearest university and inquire if they have a Senior Academy or other senior club or group that meets on campus. Offer to do an educational seminar designed to address their financial concerns. We put on an eight-session program that resulted in the acquisition of several of our largest and most loyal clients. Our costs were limited to the materials we used and distributed.
Illustrations by Gray Jolliffe Illustrations, www.grayjolliffe.com
99. Your ideal client.
Partner with people/groups that currently have your ideal client.
98. Consistent and diversified marketing.
Make sure you are tapping into multiple types of media to attract prospects.
97. Straightforward approach.
Produce a direct mailer for annual reviews — and referrals, referrals, referrals.
96. Get the word out.
Use social media to boost attendance to your special financial events.