Close Close

Life Health > Running Your Business

Are You Too Nice to Your Customers?

Your article was successfully shared with the contacts you provided.

Are you being too nice to your customers? You are if you:

  • Acquiesce almost immediately when a client makes a demand, even when the demand is totally unreasonable.
  • Believe that you will lose a client if you engage in any sort of negotiation, so you give in on price and scheduling every time a client gives you some push back.
  • Allow a client to be a bully.
  • Lose money for every hour you work on a client’s project.

With the economy and business environment being what it is today, many of us have a tendency to be overly accommodating. But really, does it work? I think not, and here’s why:

  • You’re setting yourself up for reduced profits.
  • You’re helping to validate your client’s bad behavior.
  • You run the risk of never being able to return to an acceptable price point and/or schedule.
  • You’re working too hard for too little and experiencing burnout.
  • Your reputation may be suffering.

So while it might seem easier to be nice, it’s a strategy that will not succeed over time and will serve to undermine your business and long-term growth and success.