Below are seven things to think about when crafting that perfect Facebook post.
1. Audience. Of course, your company Facebook page is not your personal page. You may need to post with more restraint or regularity and keep in mind a more general audience. Remember to address your specific audience when you post on your company page.
2. Voice and Tone. The “voice” you use on your company Facebook page should reflect the image you are trying to project. Unlike your personal network, your company Facebook fans may not know you very well. Therefore, decide how you want to come across: Fun? Serious? Quirky? (Remember that the Facebook culture leans toward casual, so make sure you don’t come across as too stiff.)
3. Content. Your posts shouldn’t center on promoting your company or products. Everything you put out should offer engaging value to your fans. News, humor, entertainment and insider insights grab your audience’s attention and motivate them to return for more. Simply pouring out post after post of ad copy will guarantee you lose fans and readership.
Content that leads people to interact on your page is particularly powerful. You can use your posts to drive fans to such things as personality tests, surveys and Facebook sweepstakes. This type of content is a great way to get “Likes” and “Shares.”
4. Context. Post as part of a series, to announce an offline event or in response to customer feedback. The larger context gives people a reason to keep coming back to your page to search for the next piece of information.