I love conferences!
I’ve recently returned from the 2012 ILTCi Conference, or the Society of Actuaries (SOA) conference, as many still call it. This year’s conference was very meaningful in the many ways I described in last year’s conference column.
I will describe what I consider to be the single most exciting session I attended there this year, not only from this producer’s standpoint, but I believe from the LTCi industry’s and the country’s long-term care (LTC) planning standpoint, as well.
I’m referring to the 3in4 Association’s anniversary and information session.
I had a wait-and-see attitude towards www.3in4needmore.com after attending its debut press conference at the 2011 SOA Conference. Its concept and mission made huge sense, but many of us independent producers feared that campaign was simply a disguised marketing and recruiting vehicle for LTC Financial Partners (LTCFP), the original founding agency of the campaign.
The campaign was created by LTCFP’s chief marketing officer, Jonas Roeser, as an internal campaign to be used with their consumer and business to business outreach.
As Roeser puts it today, “The LTC industry continued to request a ‘Got Milk’ style campaign, and I knew the 3in4 had legs. That being said, LTCFP turned over the trademarks and the 3in4 Association, now a non-profit organization, was formed.”
Now, one year later, after attending its first anniversary press conference and in a subsequent meeting with Jonas Roeser, who serves as the 3in4 Association president, and Margie Barrie, the 3in4 vice president, I feel differently.
There is no doubt in my mind that everyone involved with 3in4 is giving their time to serve the greater good.
3in4needmore’s mission is to increase national awareness of the need for each citizen to develop a long-term care plan and to raise awareness of the various private and public products and services available to them that should be considered in plan design.