One of the great things about working for LifeHealthPro.com is knowing that one of our contributing publications, National Underwriter Life & Health, was there when insurers were contributing to some of the great public health achievements of our time.
National Underwriter was there when insurers were protecting consumers against death by fire by pushing for tougher fire safety codes.
National Underwriter was there when MetLife, Prudential and their competitors were battling tuberculosis by promoting pasteurization of milk.
National Underwriter covered some of the early skirmishes in insurers’ war against cigarette addiction.
Those campaigns helped establish the idea that, whatever mistakes life and health insurers have made in their time, at least, in some important instances, life and health insurers did what they could to make the world better. Life and health insurers might have acted to further their own self-interest, but their self-interest was, at some critical points, the people’s interest.
It seems to me that the state of nursing home disaster preparedness is another opportunity for life and health insurers, and especially insurers in the long-term care insurance (LTCI) market, to shine.