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SEO: How’s Your Searchability?

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Today, most people use Google or another search engine to find people, companies and resources they are interested in. Sometimes, even today, it can be difficult to find a specific person online. The big issue for professionals like you is that nine out of 10 people will search for information about you online before attending a meeting. If you can’t be found, it does not give a good impression. And worse, a potential client may just end up finding someone else.

Here are four simple and quick ways to increase your online presence and searchability.

Update your free Google tools, including Google Profiles, Google Places and Google+. Make sure your profiles are filled out completely. I watched someone who had not come up in an online search create a Google Profile and within seconds land in the top 10 listings. (AP Photo: Mark Lennihan)

A complete LinkedIn profile is often one of the first things that will appear in a Google name search. It seems simple, but make sure you have added your picture, work experience, summary, searchable headlines and a public profile. It really helps people find you and, rest assured, they will check you out on LinkedIn. (AP Photo: Paul Sakuma)

Your website needs to be set up to be searchable so someone can find you. Have a conference with your website provider to discuss updating your meta tags, site descriptions, keywords, headers and other things that tell the search engines where to find you.

Write a short press release and post it online to announce an award you have won, post news about you or your company, announce an event, etc. Online press releases can be very searchable and offer another way to increase your ranking during a name search. For some tips on writing press releases, check out the PRWeb whitepaper on how to write a press release.

Beyond these, we recommend delving deeply into your search engine optimization including refining keywords, establishing backlinks and employing other website development strategies that can help you to be found.

According to Google, 97 percent of consumers search for local businesses online. With those overwhelming odds that someone will search for you, it’s probably a good idea to make sure that people can actually find you.

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Maribeth Kuzmeski is the founder of Red Zone Marketing, LLC, which consults to Fortune 500 firms on strategic marketing planning and business growth. For more information, go to


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