Last month I wrote a blog talking about how advisors can connect with boomer clients. We’ve continued to talk with successful advisors to get their ideas on this incredibly influential demographic, which counts 76 million members and is easily the most powerful and influential group of consumers out there. To help you better reach and connect with boomer consumers, I’ve included five more tips from your peers. Also, if you are finding success with boomers, take our Boomer Survey or send me an email at [email protected].
“We have found that the boomer client is more technologically savvy, and we can connect with them through social media, email marketing and video messages. Their time horizons for investing allow for different types of planning. This opens the door to a larger array of products.”
“Many boomer clients are not coasting toward retirement. Many boomers still have a lot of planning and accumulation left to do to be ready at retirement age. I’m finding success in helping boomers to put their many disjoined pieces into one plan.”