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March 20, 2012 at 12:00 AM
Have you heard the hype about Pinterest? If not, this hot, new social-media phenomenon’s 73 million users make it worth checking out. Employing virtual bulletin boards, Pinterest allows users to keep track of their favorite things—recipes, home décor, motivational blog posts, songs, fashion, etc. And while the platform may seem aimed at crafty soccer moms, Pinterest could be a new way to not only promote your brand in a creative way but also target the female demographic.
One way to capture the essence of Pinterest is to say that where YouTube is in the business of videos and Facebook is in the business of friends and fans, Pinterest is in the business of lifestyles. For example, if you’re interested in golf, you can create boards to post your favorite golf articles, clubs and courses. Use it to collect items for your own reference or to share with others. With Pinterest, you can create boards for virtually any type of content.
So, how can you apply it to your business? First, develop an understanding of the lifestyles of your target audience. Perhaps your clients enjoy golf, tennis, fine dining, wine, vacations or sports. Next, create boards for each of those areas of interest to attract prospects. Or, highlight your unique area of expertise by creating a board with tips and articles related to your specialty. (The goal of such a board should be establishing your credibility as opposed to selling your products. But, by doing so, you can position yourself as a trustworthy expert resource.)
As a secondary goal, a board emphasizing your expertise can drive clients to your business website. Once you create a board that captures all of the amazing services you can provide, simply include a link to your site. Because Pinterest is so new in the social-media world, very few financial professionals are making use of the platform. You could be the first to take advantage of this huge audience.
