Recently, the redesign of Facebook business pages was presented at the Facebook Marketing Conference in New York. The redesign, which officially launches at the end of the month, will feature a new timeline format and cover photo, which allows businesses to showcase their stories and connect with customers in new ways.
The new Facebook page brand timeline will allow businesses to tell their brand stories with cover photos and highlight promotional content on their timelines, all within compliance parameters. Parallel to personal page timelines, photos, “likes” and other apps will be featured at the top of the page just to the right of the profile picture.
Messaging capabilities have also shifted. Previously, business pages were unable to send or receive messages on their Facebook pages. Now, Facebook users will be able to contact Facebook business pages privately, and businesses will have the option to respond to those messages. If they choose, businesses will be able to turn off the message feature.