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Practice Management > Marketing and Communications > Social Media

Reader Comments of the Week

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In response to Still in the Boys’ Club

Michael Ham wrote:

“I agree with the article and the content of your blog, but I disagree on why there aren’t more women in the industry as managers or CEOs [...]

“Corporations and hick town FMOs both prefer to hire top executives from within their own group and those who have ‘field’ experience. Wendy Waugaman Carlson has never had a day’s experience in the field cold calling on prospects. She is highly educated and very intelligent with a law degree but still no actual sales training or field success. Comparing her as the example for other women to follow is not the best idea (in my opinion). Instead, train more women in the art of the sale. More women in the field selling product = more women in the ivory tower managing top executives.”


In response to Should I Build My Own Tax Practice?

E. Shel Yetman wrote:

“Brandon, You are a breath of fresh air. Finally, someone who tells it as it is! I am so tired of all the insurance marketing companies telling everyone why I should take my eye off the business I am in. My CPA friends are so busy during the tax season, they surely don’t have time to sell financial products…why would I or you for that matter? Also, why would anyone want to chase after the “Get the Cheapest Price” buyers? They’re not who I would think would be my ideal client.

“The bottom line is, as I see it, do what you do best and become the best at what you do. This is the best way to become anyone’s trusted advisor!”


In response to In Defense of Social Media

Heather Sloan wrote:

“When comparing the lead generation power of social media compared to other mediums (such as organic search and email marketing), I find that social media performs very well and often has a higher lead conversion rate. People in social media venues are information seekers and they’re likely to respond to offers for more information. The key is that you have to go beyond talking, include a link back to your blog, and include a call to action at the end of your blog by asking the reader to complete a form to obtain more information. Quality, compelling content is key.

“I do not think social media is the LAZY man’s (or woman’s) practice. It takes dilligence and hard work to create good content that yields results! That being said, I do agree that it should not be used exclusively — it’s one more tool to add to your overall marketing mix.”


In response to Prudential Drops Individual LTCI

Michael Holstein wrote:

“Like a rock? Right. Some rock.

“My LTC carrier has stopped also. I’m now worried that carriers will want to price LTC insurance higher and higher, bullying state regulators to allow across-the-board increases, just to do away with the LTC policies that companies have now determined to not be profitable. I’m also a bit more hesitant to rely on insurance, period, including annuities.

“My take away? Publicly funded LTC insurance. Heck, publicly funded health insurance. The companies are certainly not on the side of the consumer. Duh.”


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