Close Close
Sign In
Newsletters
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards
Podcast Center Video Center Webcasts Resource Center Events
About ThinkAdvisor Contact Us Advertise With Us Asset & Logo Licensing Sitemap Terms of Service Privacy Policy Copyright © 2024 ALM Global, LLC. All Rights Reserved.
ThinkAdvisor

Practice Management > Marketing and Communications > Social Media

Reader Comments of the Week

By Corey Dahl

X
Your article was successfully shared with the contacts you provided.


Women

In response to Still in the Boys’ Club

Michael Ham wrote:

“I agree with the article and the content of your blog, but I disagree on why there aren’t more women in the industry as managers or CEOs [...]

“Corporations and hick town FMOs both prefer to hire top executives from within their own group and those who have ‘field’ experience. Wendy Waugaman Carlson has never had a day’s experience in the field cold calling on prospects. She is highly educated and very intelligent with a law degree but still no actual sales training or field success. Comparing her as the example for other women to follow is not the best idea (in my opinion). Instead, train more women in the art of the sale. More women in the field selling product = more women in the ivory tower managing top executives.”

Tax

In response to Should I Build My Own Tax Practice?

E. Shel Yetman wrote:

“Brandon, You are a breath of fresh air. Finally, someone who tells it as it is! I am so tired of all the insurance marketing companies telling everyone why I should take my eye off the business I am in. My CPA friends are so busy during the tax season, they surely don’t have time to sell financial products…why would I or you for that matter? Also, why would anyone want to chase after the “Get the Cheapest Price” buyers? They’re not who I would think would be my ideal client.

“The bottom line is, as I see it, do what you do best and become the best at what you do. This is the best way to become anyone’s trusted advisor!”

SMA

In response to In Defense of Social Media

Heather Sloan wrote:

“When comparing the lead generation power of social media compared to other mediums (such as organic search and email marketing), I find that social media performs very well and often has a higher lead conversion rate. People in social media venues are information seekers and they’re likely to respond to offers for more information. The key is that you have to go beyond talking, include a link back to your blog, and include a call to action at the end of your blog by asking the reader to complete a form to obtain more information. Quality, compelling content is key.

“I do not think social media is the LAZY man’s (or woman’s) practice. It takes dilligence and hard work to create good content that yields results! That being said, I do agree that it should not be used exclusively — it’s one more tool to add to your overall marketing mix.”

Prudential

In response to Prudential Drops Individual LTCI

Michael Holstein wrote:

“Like a rock? Right. Some rock.

“My LTC carrier has stopped also. I’m now worried that carriers will want to price LTC insurance higher and higher, bullying state regulators to allow across-the-board increases, just to do away with the LTC policies that companies have now determined to not be profitable. I’m also a bit more hesitant to rely on insurance, period, including annuities.

“My take away? Publicly funded LTC insurance. Heck, publicly funded health insurance. The companies are certainly not on the side of the consumer. Duh.”

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.