Although blogging has been around for quite some time, few financial advisors have leveraged this powerful tool. And that’s a shame. I consider blogging to be an amazing tool to empower people to find, connect and build relationships with financial professionals.
A blog is the foundation of a successful social-media strategy. It allows advisors to push content and talk about who they are as professionals, who they work with and how they serve their clients.
In order to succeed, an advisor must have a desire to build a community of readers and ambassadors, a compelling story to share and a commitment to educate website visitors.