Close Close
Sign In
Newsletters
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards
Podcast Center Video Center Webcasts Resource Center Events
About ThinkAdvisor Contact Us Advertise With Us Asset & Logo Licensing Sitemap Terms of Service Privacy Policy Copyright © 2024 ALM Global, LLC. All Rights Reserved.
ThinkAdvisor

Life Health > Health Insurance > Health Insurance

AALTCI Prepares May Ad Campaign

By Allison Bell

X
Your article was successfully shared with the contacts you provided.

The American Association for Long-Term Care Insurance (AALTCI) is gearing up for a fourth annual attempt to win over consumers who are making active efforts to prepare for the future.

AALTCI, Westlake Village, Calif., will be running a full-page advertorial in Kiplinger’s Personal Finance magazine in May.

The advertorial will give the long-term care insurance (LTCI) community’s perspective on LTCI, AALTCI says.

The new advertorial addresses the argument that a consumer should either buy lifetime coverage or no coverage.

“We clearly state that this ‘all or nothing’ approach is rarely a good plan,” AALTCI Executive Director Jesse Slome says in a statement about the campaign.

Slome says new coverage options, such as a future purchase option, make it easier for a consumer with a tight budget to buy affordable coverage today, then use additional income to buy more coverage later.

AALTCI is financing the May campaign with support from Prudential Financial Inc., Newark, N.J. (NYSE:PRU), and John Hancock, Boston, a unit of Manulife Financial Corp., Toronto (TSX:MFC). 

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.