For many financial advisors, LinkedIn remains the preferred social-networking platform. Recently, the site reached a milestone: 150 million users—a huge accomplishment and a huge opportunity.
If you haven’t already done so, now is the time to optimize your profile for search engine visibility to ensure you can be found. LinkedIn ranks highly in search engines such as Google or Bing and may be the first thing prospects see when they search for you.
Take steps today to increase your visibility. If you take the time to optimize your LinkedIn profile, you can use it to drive traffic to your company website. You can also link your company site to your employees’ profiles and increase your ranking even further.