Valentine’s Day is tomorrow, and what better time to remember that more and more of your clients and prospects are finding themselves still single or maybe single again. If you want your practice to be a part of one of the fastest growing social media areas and a multi-billion dollar industry, keep reading:
The demographics on singles as a growing segment of the market are astonishing. Yet few advisors target single baby boomers as a viable market. With the holidays and the Super Bowl behind them and spring still months away, now is the time singles focus on finding the romantic relationship of their dreams. So how can you, an advisor, help your clients and prospects with this non-financial need?
By adding value to your client relationships beyond just their money or insurance needs. It’s not easy to find a reason to get out of one’s routine and go out on a date. And if the last time your clients were dating, Cher still loved Sonny, William Shatner had a waistline and go-go boots were all the rage, they’re in for quite a ride and rude awakening in 2012. Yet an advisor can help by hosting a singles’ event or outing.