When the word “blog” was created from “Web” and “log” back in 1999, no one had any idea that these online diaries or journals would be as powerful as are. There are now millions upon millions of blogs on every topic imaginable—from political commentary to pet care. Businesses have jumped onto the blog bandwagon, too, as a way to generate interest in their products and services and improve their online visibility. Multinational corporations, small business and “solopreneurs” alike are creating blogs as marketing, promotional and educational tools.
Blogging can be an extremely useful way to “talk” to both current and prospective customers. Blogs provide a unique opportunity for you to define yourself as an expert in the industry, enabling you to communicate on a mass scale, but in a personal manner. They are also extremely helpful when it comes to search engine optimization; they can help you improve your ranking on search engines such as Google and Yahoo.
While it’s quite simple to establish a blog, the challenge is to create a great one that attracts loyal readers. It requires more than just throwing some company news on a page. For a blog to flourish, it must be written with passion, enthusiasm, interest and knowledge. It needs to be a “go to” site for advice and insight.