Things became heated this week when Moneylife, a personal finance magazine based in Mumbai, criticized ING Life for a retirement planning ad, which they said made several false promises to consumers. ING promptly responded to the article; Moneylife then printed a second rebuttal. Among the points in question? ING’s claim that an estimated 5 percent inflation rate over the next 20 years was a conservative one, to which the magazine put forth some pretty hard numbers: as of October 2011, the inflation rate in India was 9.36 percent. Moreover, from 1969-2010, the average inflation rate in India was 7.99 percent.