Richard Branson is one of the most successful business entrepreneurs on the planet. But he didn’t get there by chance.

Here are four principles Branson has followed that can make any businessperson successful:

  • Live in the moment. In business, take quick, decisive action and it can pay off big.
  • Have fun. If you’re having fun and love what you do, the chances for success are greater.
  • Give back. Even small contributions can bring back great joy.
  • Don’t give up. Never consider defeat.

Read the story.