Raymond James has just implemented a new social media platform from Actiance that will allow the broker-dealer to use social media sites including LinkedIn, Facebook and Twitter while complying with Financial Industry Regulatory Authority (FINRA) regulations.
Called Socialite, Actiance’s security and compliance solution for social networks allows Raymond James to manage advisors’ use of Facebook, LinkedIn and Twitter. Socialite controls access to more than 150 features across social networks and lets financial services firms moderate, manage and archive any social media traffic routed through the solution.
AdvisorOne’s sister publication Research reported in its August issue that firms such as Actiance, Socialware, Erado and Arkovi are rolling out new and improved technology solutions to help advisors stay compliant as they tweet, blog and connect.
“We made a public commitment earlier this year to provide additional marketing and communications support for our advisors who wish to connect with existing clients and prospects via social networking sites,” said Mike White, marketing director at Raymond James, in a statement on Wednesday. “In addition to incorporating the technology and archiving platform, with Actiance, we have developed guidelines, training sessions and marketing and communications support to help advisors leverage social media in their client engagement and new prospecting activities.”