For as much bad rap as the insurance industry gets, what makes it especially unfair is when we see stories of how the industry does truly selfless acts of goodwill that still get underreported.
Last month, we reported on how New York Life launched www.AChildInGrief.com, a website for parents, families and educators to support bereaved children. Sure, there is a value-add angle to this, I suppose, but at the heart of it is a company’s effort to ease the pain of grieving children. Value-add or not, this is a good thing.
So I wasn’t all that surprised to see New York Life make headlines again when it announced that its employees had put in, over the course of September, more than 1,600 employees on 116 different community projects for more than 6,000 hours of total community service. The service was all to further the support for childhood bereavement, and the total effort came out to the equivalent of 3.3 people working full-time for a year. That’s pretty impressive stuff.
New York Life did this by volunteering at bereavement camps for kids – which I must admit I did not know even existed until I wrote this article. They participated in fundraising efforts for bereavement organizations and created comfort items for grieving children. In the meantime, New York Life has continued to enhance its A Child in Grief site with new video content.