“I’m catching up today.” How many times do we say we’re catching up? Let’s be real. Catching up is a fallacy, a myth, a wish, a hope and just plain unrealistic.

Don’t get me wrong. We try. That’s why we work weekends and vacations and stay glued to the Blackberry and iPhone. We do this partly because we don’t want to miss anything—important or not—but mostly because we have this driving need to catch up.

I’m a culprit. I’m writing this blog over a weekend. What other work am I doing this weekend? Preparing for a sales presentation, connecting with people on LinkedIn, writing my newsletter, writing more blog posts, finishing a client proposal, sending emails to clients (and hearing back from them) and still looking at my “to-do” list—which still has more “to-dos.”

What’s the antidote? Options include:

  • Adding resources to your team
  • Choosing not to tackle certain projects
  • Ignoring people on your team
  • Dropping the ball
  • Saying “no”

None of these options appears easy (or good business, for that matter). Something’s gotta give, and what stays has to matter.

Prioritize your work; live your life. One of my cardinal rules is that I do what’s closest to cash first thing each day. This really helps with my planning and sales activities. Does this mean that every day is a cakewalk, that every day I have nothing carrying over to the next day? Of course not.

Sometimes the best thing to do is to take a break. Leave your office and your “catching up,” clear your head, take a walk, go to the gym, spend time with your family, take the dog for a walk and then decide what you really must do.

Know that you’ll never get caught up. It’s not going to happen. Get over it. I really should take my own advice. I’m out of here.

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Joanne Black is a professional sales speaker, sales webinar leader, and author of “No More Cold Calling: The Breakthrough System That Will Leave Your Competition in the Dust” from Warner Business Books. Visit www.nomorecoldcalling.com. © Copyright 2011 Joanne S. Black. All rights reserved.