Congratulations, you just gained a new client. After several meetings, that person reached a level of trust and confidence to the point where he or she felt comfortable doing business with you. Now the real work begins.
Advisors and clients sometimes do not see the process through the same lens. When the sale is complete, the advisor sees the completion of a successful marketing campaign. The client sees the beginning of a long journey with their advisor.
The client-advisor relationship is more about honesty and trust than it is about the products. However, you cannot forget the social nature of retirement. Although product extras may not seem important at the time of sale, when your clients are interacting with friends similar in age, they might discuss the details of their care plan. With today’s evolutions, including more perks, benefits and features, one client’s plan can differ dramatically from another, but both could be perfectly tailored to each client’s needs.
The best decision?
What Your Peers Are Reading
While your clients’ plan might be perfectly suited for their needs, they may not agree when they hear their neighbors paid a lower premium and seemingly have “better” perks. Ask yourself: Are you supporting your client or allowing them to begin wondering if they made the best decision? If you allow them to second-guess their decision, they also second-guess you. You are permitting your client to question your integrity and motives, which can be the beginning of the end to your creditability and the possibility of a long-term relationship.