Despite its ubiquitous nature, few people realize just how much Facebook has come to replicate the town square of times past. This casual-yet-dynamic social marketplace has become the meeting place for nearly every significant social transaction — which means that it is one of the most valuable selling tools you have.
People don’t go to this virtual town square to buy life insurance or any other product. They go to see and be seen. They go to exchange ideas and solicit feedback. But can you still sell in this environment? Absolutely. In fact, the opportunity for salespeople is immense.
To get started, here’s one tip you need to know: Selling on Facebook is not the same as selling on Google AdWords. Why? Because ads on Facebook are not based on any immediate search terms a customer might input. Ads on Facebook are based on a customer’s demographic: their age, sex, interests, region, and other determining factors suggested by their individual Facebook page.