Putnam Investments on Thursday launched a redesigned website for advisors that builds on its previously announced Fund Visualizer tool to provide a range of unbiased research, educational, portfolio modeling and social media content and tools. In addition, the site customizes the experience of the advisor user so that content related to previously viewed material is made easily available.
“All the content is made to be easily shareable” with other advisors and clients in a variety of ways, said Paul O’Connell, a Putnam senior VP and Internet group director, in a live demonstration with AdvisorOne of the new site on Wednesday in New York. That content is provided through a live Twitter feed on the site’s home page and notably through a tag cloud that shows the most popular content on the site, in addition to other Putnam-provided educational material.
Advisors can also gain access to Putnam’s Twitter and Facebook accounts through the site. Putnam.com/advisor is available not just to advisors who use Putnam’s investment products, but to all advisors; the company has beta tested the site with both broker-dealer reps and RIAs.
“We designed this with a low barrier of entry,” said O’Connell, allowing users to sign in using merely their e-mail address once they certify that they are advisors. All material has been filed with FINRA for approval with end clients, but Putnam’s Brian Kelley, director of sales and marketing, said that before sending any content to end clients, it should go through brokers’ and advisors’ compliance departments.
Kelley said the new site is reflective of Putnam CEO Bob Reynolds’ (left) fostering a culture of innovation, and reflected the mutual fund company’s belief that “good wholesalers take a consultative approach” to working with advisors in an open-architecture environment.