One of the biggest problems salespeople have is defining a specific target group. The reason? They are afraid to miss an opportunity. This (limiting) belief is one of the biggest reasons people don’t have the success they can have and waste lots of time.
How to solve this? One of the exercises we do in our training courses is to look at how many customers the participants actually need. Most of the time this number is smaller than they actually thought they needed.
On top of that, we also look at how many customers they can (and want to) service.