Close Close

Life Health > Life Insurance

The 40something Market

Your article was successfully shared with the contacts you provided.

Employees in their 40s are more likely to buy voluntary benefits than are employees in any other age group.

Unum Group Corp., Chattanooga, Tenn. (NYSE:UNM), has published data supporting that conclusion in an analysis of its own voluntary insurance sales.

About 24% of the buyers are ages 40 to 49 at purchase, and 23% are ages 30 to 39.

The age at purchase is 20 to 29 for 20% of the buyers and 50 to 59 for 17% of the buyers.

Because figures for insureds 20 and under include child policies purchased by working parents, 12% of the insureds are under age 20 at the time of purchase; only 4% are 60 or older.

For insureds under age 20, life insurance is the most popular voluntary product; for insureds ages 60 and older, critical illness insurance and accident insurance tend to be the most popular products.

Workers ages 40 to 59 are more likely than other workers to buy individual short-term disability products.

- Ashley Scudder

Other voluntary benefits coverage from National Underwriter Life & Health: