To help advisors share information about making sales and serving clients, RBC Wealth Management has launched a new web-based media platform that acts as a kind of YouTube for financial advisors.
Called Springboard, Minneapolis-based RBC Wealth Management's internal site features advisors talking about what has worked for them as well as RBC executives talking about timely subjects.
Some of the videos are also approved by RBC’s compliance department for client use, and advisors are beginning to post them on their individual websites, such as Hardee Investment Group (click on this link, then click on 'Navigating Through an Evolving Tax Environment' on left), ranked as one of Barron's "Top 1000 Advisors.”
In the months since Springboard went live in February, about half of RBC’s 2,300 financial advisors have already used the new website, said Shawn Spott, RBC’s vice president of corporate intelligence and research. Part of the site’s popularity comes from its focus on substance and minimal marketing talk.
“There’s no shortage of products and services at RBC, and advisors told us repeatedly that it’s hard to cut through the clutter to find out the new ideas and practices out there,” Spott said Thursday in a phone interview.
Earlier this year, for example, RBC created a white paper on the Bush tax cut situation and what it could mean for high net worth clients, then
Springboard posted content to help guide advisors through the paper’s intricacies.