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5 unique ways to engage prospects with video

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Are you using video to connect with prospects, clients, referrals and potential alliances? Did you know a website with a video is 53 times more likely to come up on the first page of results on Google than the exact same page without video? Here are five simple and effective ways to use video and show off your firm’s personality.

1. Do a quick video tour of your office. In less than three minutes, prospects can see your office, meet the staff and feel a little more comfortable with your surroundings before they visit your office. Post your video tour on your Facebook fan page or website. Your quick video tour is similar to the hot new trend – a behind-the-scenes look at your firm. Oprah, Deadliest Catch, Chelsea Handler, Martha Stewart and even Howard Stern have behind-the-scenes video.

2. Record a short walk on video introduction of your company, 30 seconds or less, for your website home page. See my example here. It is a unique way to welcome and greet your site visitors that stands out in their minds.

3. Interview someone in your industry for five to seven minutes to give viewers some quick insights and value from you and your interviewee. Use prepared questions and answers. For instance, interview another professional whom also calls on your target market, such as an estate planning attorney or economist.

4. Add a short video to your LinkedIn company page describing a product or service you offer. What a differentiator from everyone else! To find out how, here are some quick instructions.

5. Use video (and a service like to invite people via video to your next event or seminar. If you want to get their attention, try skipping the bulk mail.

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Maribeth Kuzmeski is the founder of Red Zone Marketing LLC, which consults to Fortune 500 firms on strategic marketing planning and business growth. Kuzmeski has personally consulted with CEOs, entrepreneurs and professionals. For more information, go to