Summit Business Media has started publishing a new group of electronic newsletters affiliated with the company’s BenefitsPro.com website.
BenefitsPro.com is a source of news and opinion for benefits brokers, human resources managers and retirement advisors.
New, free eNewsletters affiliated with BenefitsPro.com include:
- BenefitsPro Daily
- BenefitsPro News Alert
- Benefits Broker Pro
- Consumer Driven Online
- Benefits Manager Pro
- Retirement Advisor Pro
BenefitsPro.com is one of three portals that Summit Business Media — the parent of National Underwriter Life & Health and the NU Online News Service – has started in recent months.
The second, AdvisorOne.com, serves investment advisors. The third, PropertyCasualty360.com, reaches carrier executives, producers, corporate buyers and claims professionals in the property-casualty insurance industry.
The BenefitsPro.com site draws on the resources of Benefits Selling magazine and the FreeERISA.com plan information website.
“For the past 10 years, FreeERISA has been the go-to site for retirement and benefits professionals looking for lead generation tools,” says Dan Cole, research and development manager for FreeERISA. “Now our audience can also read about the latest trends and the most effective marketing strategies in the eNewsletters and on the site. We’ve given people a single destination for all things benefits and retirement.”
The eNewsletters were added to address the needs of human resources managers, benefits managers, retirement advisors and brokers, and to address the needs of advertisers trying to reach those audiences, according to Summit Business Media, according to Tamara Patterson, the publisher.
- Allison Bell