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April 17, 2011 at 08:00 PM
In addition to last week’s four successful seminar tips, here are five more.
Invite existing contacts: Inviting clients helps fill the room with friendly faces that can provide testimonials and recommendations to your prospects. Encourage clients to bring people they would like to introduce to you. This provides them with an easy way to give you a referral. Finally, invite prospects who you have been speaking with but haven’t yet converted into clients. This invitation might be what makes them realize they need your help.
Collect accurate contact information: Without accurate contact information for each attendee, you have no way to follow up after the event. Use an online registration system, such as EventBrite.com, to collect basic information. Or if your audience is more comfortable with phone registration, make sure you confirm the accuracy of the information prior to the event. Another option is to collect information during the event on a postcard or seminar survey.
Provide nametags: Nametags help you put a name to a face and identify which prospects you should follow up with first based on perceived interest. If you are hosting seminars for existing contacts, nametags eliminate the embarrassment of forgetting the names of people you should know.
