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Practice Management > Marketing and Communications > Social Media

3 tips to drive a response through social media

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We’ve all been there – you make a seemingly attention-getting post on any one of your social networks and excitingly await the responses that are sure to come. Nothing. No replies or even “likes.” So what should you do? We’ve compiled a list from experience and research of the best social media posts to engage your connections.

Reply and engage with your followers. Go beyond hitting the “like” button and start commenting on and sharing their stories. Eventually, they’ll notice your interaction and start doing the same for you. Reciprocation is huge in social media forums.

Cross-pollinate. Don’t just regurgitate meaningless news from RSS feeds or unconnected sources. Do some research and take the time to find the best news for your audience. And don’t just post it; propend the information with a comment of your own and strike up a conversation. Finding ways to promote the people who visit your blog, praise your community, and engage them on their own blogs and sites are all ways to build a relationship that gives back.

Use videos. Telling a story visually is very powerful. There are so many ways to involve the community with video – company-driven promotions, special community profile stories, new product uses, guest evangelists. All of these provide higher levels of engagement.

There are three more tips for driving a response with your social media strategy; I will share those on my next post.

For more tips on social media, check out:

5 reasons you must use social media as a financial advisor

Seven tips on increasing traffic and engagement on Facebook

Why you need a blog

Amy McIlwain is a professional speaker on social media and president of Financial Social Media, an online marketing firm specializing in the financial industry. She can be reached through her website at and on Facebook, LinkedIn and Twitter.


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