I learned a lot about how to effectively integrate social media platforms into your business while attending GAMA International’s LAMP 2011 conference in Washington, D.C., earlier this week.
In 2010, 8 new members joined Facebook every second. More than half of Americans are now on Facebook, and the 65-and-older demographic is growing the fastest — no doubt because such a high percentage of younger people are using it already.
One of the things I didn’t realize before MacArthur mentioned it was that only about 10% of your Facebook “friends” ever go to your page — they just see any updates you’ve made via their news feed.
Busiest time on Facebook? 3 p.m. on a Wednesday. Sundays have the least amount of activity on Facebook.
And while Facebook is truly the social network, LinkedIn is the business network. MacArthur says 51% of financial advisors who use social media rank LinkedIn “most important.”
She also talked about a variety of free tools available to help you find current information that’s most relevant to you as a professional. A prime example: LinkedIn Signal (www.linkedin.com/signal), which makes it easy for professionals to glean only the most relevant insights from the never-ending stream of status updates and news. It allows you to hone in on updates from your colleagues or the audiences you are most interested in researching and understanding.