Earlier this month, Facebook launched its new Facebook page design, equipped with a revamped layout and navigational properties. Facebook page administrators should become familiarized with the new design before they have to change it permanently on March 10. Here is a short overview of everything you need to know:

  • The big difference is the new layout. The left-hand menu for editing pages has been removed in favor of a new navigation menu that replaces the old tabbing system. Much like the Facebook profiles redesign, the left-hand “Information” box is also gone. However, page administrators can now add info about their brand at the top of the page under the main title.
  • In the right-hand menu, there is now a section that features the page’s administrators, which is optional, as well as a section that shows users how many of their friends have also “liked” that particular page.
  • Finally, just like profiles, a page can now feature a photo banner, which displays the page’s tagged photos in random order.
  • Probably the most exciting feature of the redesign is the “Login as Page” feature, which gives administrators the ability to interact with the rest of Facebook as a page, not an individual. For example, I could log in as Financial Social Media and start commenting and “liking” things on Facebook pages that have “liked” Financial Social Media. Administrators will also see a different News Feed if they are logged in as their page; It will display the most important news from the pages you’ve “liked.”
  • Facebook is also adding an “Everyone” filter that brings the most interesting and engaging posts from a page’s community to the top of the page. This makes it easier for users and administrators to easily find the most “liked” and commented conversations on a particular page. This will be helpful in ensuring you see the most popular discussions and content your users are engaging in.

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Amy McIlwain is a professional speaker on social media and president of Financial Social Media, an online marketing firm specializing in the financial industry. She can be reached through her website at www.financialsocialmedia.com and on Facebook, LinkedIn, and Twitter.