Did you see last week’s three keys to success as an advisor with a radio show? Here are two final pieces of advice.
1. Make it easy to listen, now and later: The most successful advisors make it easy for clients and prospects to find the shows they’ve missed. Make sure you have your archived shows available on your website, uploaded to iTunes or even available on CDs for those who want to catch shows they’ve missed.
Also, don’t forget to let your prospects know you have a radio show. Include the radio station and your website with the archived radio shows on all of your company literature, direct mail pieces, e-mail newsletters or anything else you distribute.