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Facebook ads for advisors: What to know

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Have you ever been attracted to Facebook advertisements that are seemingly directed to you and your interests? These are Facebook ads, target marketing made possible by Facebook’s reaching and targeting initiative that captures specific profile information and ensures your ad reaches the right audience. Here are a few things to know:

  • Imagine Facebook ads as the fusion between traditional and social media marketing. The ads use a traditional style of advertising in a social networking community.
  • One of the best reasons to use Facebook ads is its reaching and targeting aspect. There are more than 500 million people worldwide on Facebook each month, with billions of connections that form a digital map of people’s real world networks. Facebook captures that information and ensures your ad reaches the right audience.
  • User profiles outline important demographic facts, such as status updates, birthdays, occupations, favorite bands, locations, interests and relationship status. Jackpot. This allows you to target exactly the right people. Looking to reach engineers 55 and older who like to travel, play golf and live within a 20-mile radius? How about 45-55 year-old single women who need financial advice? Facebook can put your targeted message in front of these people.
  • Facebook ads are an exceptional opportunity to expanding your business in the social media world. Planning a successful campaign means creating, targeting and budgeting your first ad. By using Facebook ads you can target a specific audience and use your budget in getting your brand out to the right people.

Stay tuned next week for part two where you will learn how to implement Facebook ads.

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Amy McIlwain is a professional speaker on social media and president of Financial Social Media, an online marketing firm specializing in the financial industry. She can be reached through her website at and on Facebook, LinkedIn and Twitter.