Sled dogs are often shuffled around in different positions on the team until the right position is found to best match the dog’s unique abilities.

As an insurance professional, you have many products you can offer to fill the needs of your prospects and clients. Likewise, you have many types of people you can sell to. What products and prospects best suit you based on your likes and strengths? When you search for your career niche, you will be drawn to what you enjoy most and where you find success. When your confidence and excitement repeatedly explode, you have found your sweet spot in our business.

Listen to your inner voice. What makes you feel good and perform at your best? Is selling long-term care insurance to a 50-something executive rewarding? Are you in top form when you sell life insurance to young newlyweds? Focus on the products and people that bring you joy and selling will no longer be work.

Editor’s Note: The preceding excerpt is from “Sled dog strategies: 3 lessons producers can learn from the canine endurance wonders that compete in the grueling Iditarod race, and how they can improve your practice” by Evelyn Pillinger, CLU. The article ran in the May 2010 issue of Life Insurance Selling; click here to read the whole article.