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December 21, 2010 at 07:00 PM
Life insurance is a fairly straightforward financial product. Nonetheless, there are numerous myths about its purpose, features and cost. We asked several advisors about the myths they encounter and their reactions to them.
1. “I don’t believe in life insurance.” This myth is based on doubts that life insurance has value, and the prospect will encounter a situation where he or she might benefit from the coverage. There’s often something deeper behind that myth, says Matt Dobbie, president and CEO of uFinancial, a MassMutual agency in Camp Hill, Pa.
“I think part of that myth comes from the fact that clients struggle with the reality that something can happen, and if it does, there are people in their lives who will be negatively impacted,” Dobbie says.
2. “Seniors can’t get life insurance at a reasonable cost.” It’s easy to understand this myth’s origins. Fran Jacoby, CLU, ChFC is a financial planner for Prudential in Indianapolis who encounters this notion frequently.
“When they reach, let’s say, 60-years-old, they think they can’t get life insurance at any reasonable cost,” she says. “They just believe it’s so expensive that they don’t want to think about it. [But then] they see that actually premiums are really quite affordable and that you can get life insurance at age 60.”
Seniors also start worrying they can’t qualify for coverage.
