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Industry Spotlight > Broker Dealers

5 ways to get people to link to your website

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Be proactive about getting people to your website. By engaging in the following five methods, you can attract potential clients to your website in no time.

1. Write guest blog posts. Spend some time each day searching for blogs that are related to your services. Go through the list of blogs and come up with blog post ideas for each. When you have a list of blog post pitches, e-mail each blog’s contact with the pitch. Not all of the blog owners will contact you, but those who do will gladly run your guest blog post and when people read–and like–your post, they’ll be sure to visit your website.

2. Write for article sites. Articles sites, such as ezinearticles.com, are terrific for calling attention to your website. Just register with an article site, and then write articles specific to the sites’ guidelines. Make your articles as specific as possible, and be sure the article topics relate to your industry. Tip: Don’t use these articles as free advertising–readers will be less likely to visit your website if you write articles that only pitch your services.

3. Social bookmarking sites. The most popular include Twitter, Digg, reddit, StumbleUpon and del.icio.us. These sites were created to help Internet users organize, manage and search for resources and websites online. First, register with the bookmarking site, and then submit your website, so other users can find your site and services. Tip: Don’t just submit your website. Also take the time to submit other websites or “like” other bookmarks. This way, your bookmarking site profile is more credible.

4. Submit answers to Q-and-A sites. Sites like Help.com or AnswerBag.com give users the chance to ask specific questions, and then the community has the chance to provide answers based on their expertise. Search these sites for questions that relate to your industry, and provide the asker with the best possible answer. Again, don’t take this opportunity to pitch your products or services. Instead, focus on giving a thorough answer.

5. Have great content and links. Most importantly, post fantastic and useful content to your own website. Get in touch with other people in your industry and ask them to link to your website. They’ll be much more likely to do so if your website is professional and filled with helpful information related to your industry.

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Katrina Robinson is a freelance writer who blogs about a wide array of topics, from health to beauty to colon cleansing. She was recently a guest blogger at Advisor Websites. Check out Katrina’s articles and more advice specifically for advisors at www.advisorwebsites.com/blog.


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